Suryoday Quality Solar Lighting Distribution Mela

Patna, Bihar 27 September 2015: IFC’s Lighting Asia/India program that aims to provide safe, affordable, and quality solar lights to people with limited or no access to electricity, is increasing the awareness and availability of quality-assured solar lighting products in rural parts of Bihar. This is being done through a consumer awareness campaign, Suryoday™. The campaign has already covered 720 villages in Bihar, and will be covering 3360 villages in the third phase of the campaign which is now underway.

The Lighting Asia/India Program is hosting a first of its kind “Suryoday Distribution Mela” in Patna on 27 September for quality assured solar lighting. This Mela aims to connect manufacturers of quality assured solar lighting and distributors/retailers. 

Distributors/retailers will be able to learn more about the Lighting Asia/India Program and the Quality assured solar lighting market. They will also be able to connect with manufacturers of various brands of quality assured solar lighting from across India and see a large range of products on display and explore partnership opportunities.

“Last mile distribution is crucial to increasing the uptake of quality solar lights in areas lacking adequate electricity access” said Anjali Garg, Program Manager, Lighting Asia/India program. “We hope this event will help facilitate productive partnerships between manufacturers of quality assured solar lights, and distributors operating in various districts of Bihar.”

About Suryoday™ campaign
Suryodaya™ campaign aims to reach out to rural consumers through a 360 degree integrated media approach using traditional as well non-traditional media. This includes outreach through mobile exhibitions, school contact program, community contact program, wall art, radio, and an audio-visual film. The campaign is being supported by a dedicated toll-free number (1800-2121-312) that helps rural consumers in locating the nearest outlet stocking quality assured lights. It also helps them in making an informed choice by addressing their frequently asked questions on solar lights. Suryoday™ campaign has won the gold, silver, and bronze awards at Flame 2014, instituted by the Rural Marketing Association of India to honor excellence in rural marketing.
Watch award-winning film ‘Suraj ki gullak’ developed as part of the campaign at:



About the Lighting Asia/India Program

Lighting Asia/India is an IFC program aimed at increasing access to clean, affordable energy in rural India by promoting modern off-grid lighting products, systems and mini-grid connections. The program works with the private sector to remove market entry barriers, provide market intelligence, foster B2B linkages and raise consumer awareness on modern lighting options. Suryodaya™ – a consumer education campaign to increase the awareness of quality assured solar lighting products in rural India, is one of the key components of the program. The Lighting Asia/India Program is supported by the governments of United States, Italy, Austria, and Australia.  The Program is partnering with manufacturing companies (Barefoot Power, D.light Energy, ECCO Electronics, Greenlight Planet, Omnivoltaic, Orb Energy, Panasonic India Pvt Ltd and SUNLITE) and distribution companies (Dharma Life, Frontier Markets, Mahindra EPC and TOTAL Oil India Pvt Ltd) in this effort.  For more information, visit http://lightingasia.org/

About IFC

IFC is a member of the World Bank Group which aims to reduce poverty and to improve the living standards of the people in low and middle-income countries. IFC is the largest global development institution focused exclusively on the private sector. Working with private enterprises in more than 100 countries, IFC uses its capital, expertise, and influence to help eliminate extreme poverty and promote shared prosperity