Lighting Asia/India Program Hosts a Distributor Outreach Event to Support Off-grid Solar in Odisha

A key focus of the Lighting Asia/ India program is to increase the presence of quality assured off-grid solar lighting products in the open market distributor-retailer supply chain. A set of interventions are being undertaken under the ‘Retail Outreach Component’ of the program to meet this objective.  The Lighting Asia/India program hosted a Distributor Outreach Event on 14th October, 2017 in Bhubaneshwar, Odisha. The event brought together a number of distributors from the state interested in working with quality assured solar lighting and home system kits. The main goal of the event was to connect Lighting Asia/India associates with suitable open market distributors to enhance business opportunities and help forge working relationships.

The Lighting Asia/India program team introduced the attendees and made presentations describing the nature of the program’s offerings with a focus on Quality Assurance and the market opportunity for this product segment.

Program associates were then given the opportunity to showcase their work. These included presentations by Philips Lighting India, Dharma LifeFrontier Marketsd.light design, ovSolar, Greenlight Planet, Devidayal Solar Solutions, and ONergy. Their presentations included details on company backgrounds, distribution networks, reach, and ways they can help distributors make use of market opportunities.

This was followed by an interactive session between associates and distributors. These robust discussions covered various aspects of the off-grid solar landscape of Odisha. The distributors were particularly interested in pricing, technology, and after sales service.

The outreach event concluded with the distributors being given an opportunity to inspect product samples, and interact one-on-one with associates.