The solar device market in Pakistan is in its early stages. There are very few formalized distribution channels and many products are low quality. However, the potential is massive. Pakistanâ€™s economy is growing quickly while low-income families, both urban and rural, are aspiring for a better life. Quality-assured solar devices have the potential to meet a growing market demand for clean, sustainable, and affordable lighting solutions for underserved and off-grid consumers in Pakistan. The countryâ€™s vibrant private sector and its active microfinance scene make the potential market for off-grid solar products vast.
However, for real market development and growth, it is important to have access to pertinent, current and detailed information to aid companies in their decision making process, right from consumer behavior to rigorous impact studies. The Lighting Asia/Pakistan program provides industry with specific and relevant, information through its detailed market assessment reports and studies, amongst others. Information regarding the off-grid lighting market, gathered and analyzed specifically for the purpose of accurate and confident decision-making is critical in determining market opportunity, market penetration strategy, and market development metrics.