IFC’s Lighting Asia/Pakistan launches consumer awareness campaign in Lahore, Bahawalpur, Thatta

Lighting Asia/Pakistan has launched an awareness campaign to introduce Pakistani consumers to low-cost, high-quality, safe, and reliable solar lighting products that don’t need electricity to run.

The campaign is called: Bijli nahin tau light jalao (Have no electricity; then switch on the light!). The campaign is introducing Pakistani households to solar lights and home systems that meet the Lighting Global Quality Standards.

The awareness campaign will include mass media communications and direct-to-consumer activities. It will run in Lahore, Bahawalpur, and Thatta, over the next few weeks. Lighting Asia/Pakistan associates have made their quality-assured solar products available at these locations.

If you would like to learn more about the campaign or what it has to offer you, please call: (042) 111 222 124 or (021) 111 222 124.

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