SRE Solutions, Tameer Bank motivate and train staff to deliver on ambitious targets

Lighting Pakistan, its distribution associate SRE Solutions, and SRE solutions’ channel partner Tameer Bank organized a staff recognition and training event in Sahiwal on April 23, 2016. The event was designed to recognize high performers and train sales staff of Tameer Bank and SRE Solutions from the Okara region. Since December last year when SRE Solutions partnered with Tameer Bank to pilot solar microfinance bundling, Okara region has seen the most success and currently accounts for 70% of the total sales of SRESolutions’s solar task lights, ovPilot X, in Pakistan.


Ahmer Ali, COO SRE Solutions and Syed Hasnat Masood, Lighting Pakistan Marketing Consultant handing over an award to Mr. Naeem Abbas – Director & Area Manager, Tameer’s Okara Area Office to recognize staff efforts against sales targets.

Tameer Microfinance Bank’s Area Head for Okara region, Naeem Abbas, welcomed the participants, lauded their sales performance, and assured them of full management support to deliver on future targets. He appreciated Lighting Pakistan’s efforts to develop a sustainable ecosystem for high-quality solar products in the country. Naeem urged the Tameer Bank staff to make maximum use of SRE Solutions’ ongoing support and training in order to enhance customer experience.

Lighting Pakistan’s Marketing Consultant, Syed Hasnat Masood,talked about the seriousness of the energy crisis in Pakistan and the importance of quality-verified solar solutions to distressed households. He said, “Close to 144 million Pakistanis are either unserved or underserved by the power grid,and 80% of them are not satisfied with their current lighting options – mostly kerosene, candles, and torches.

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Tameer Bank and SRE staff raise their hands to answer questions during the event. Each correct answer won a solar lamp

Lighting Pakistan is working closely with its associates like SRE Solutions to help them evolve business models that offer high quality solar products to such deprived communities on a sustainable, commercial basis.”

He added, “Partnerships such as the one SRE solutions and Tameer Bank have developed are key to making solar work in Pakistan.”

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Tameer Bank’s Relationship Officer shares his experience with selling SRE Solar Products in Sahiwal

COO SRE Solutions, Ahmer Ali, explained the company’s future strategy, with special emphasis on new products lines and staff incentivization.

He told the audience that SRE solutions and Tameer Bank would soon enhance the solar financing portfolio by introducing a solar home system and extending it to Tameer’s loans.


Tameer Bank branch staff with Branch Manager Sargodha Mr. Najam Ul Hasan in a group photo after the event

Ahmer introduced a comprehensive incentive program addressing all bank staff involved in the sales process of SRE Solution’s solar products. Ahmer congratulated the high performers on their achievements and hoped to see similar performance in other regions as well.

Ahmer carried out an interactive training session on product features, after-sales, and customer journey with the help of the event’s moderator and famous TV anchorperson, Dr. Muzna.

The event, which was attended by 200+ staff from Tameer Bank and SRE Solutions, ended with dinner and music.


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